the GO TO EVENT for
product based businesses

ready to sell, scale, and level up

Ultimate Product Party: two jam packed days of keynote speakers, breakout workshops, roundtable discussions, panels, networking, dreaming, scheming, content creating, FUN and so much more. If you're a product based business...this is the room you need to be in!

get your ticket!

May 7-9, 2024 | Southern California

Hey, Product Biz !

ready to sell way more products and have some dang FUN?

You’re feeling stuck and unsure of what next step is the RIGHT next step, feel exhausted with all the hats you need to wear, spinning your wheels playing the social media game, and USPS is definitely on your last nerve. We get it! And you're so not alone.'re in the right place

upp 2024

speaker lineup

Using Word of Mouth
and Instagram to Stand Out
in a Saturated Market
w/ Live Q&A

The Social Bungalow
CeO & Co-Owner

Shannon Matson

Brand Your Way Up:
How to Build a Personal Brand that Attracts More Sales
& Media Exposure 

The Powerhouse Era
personal branding coach

Lauren C. Nelson

From AI Fears
to Business Cheers!
How to Implement
the Power of AI in your Business

Duo Collective
ORGANIC MARketing agency

Abigail Oslin +
Courtney Petersen

The Art of Hiring:
How to Recruit A-Players
Who Are Aligned With Your Vision

Flourish & Thrive Academy
Biz Strategist 4 Creatives,
Author & Speaker

Tracy Matthews

see the full lineup!

upp 2024


HUGE thank you to all the very generous, 2024 sponsors!

interested in being a upp sponsor?

on the upp agenda:


Speakers & experts are here to TEACH you best practices, insider secrets, and actual action steps to help you pinpoint exactly what your business needs and how to get there.


You’re about to get an army of connections to collaborate, ask questions from, and truly be in community with as you grow and scale your business! 


This is a zero fluff allowed event. You will leave with a written plan of attack to go home and implement for you to JUMP START some of that work and feel ready to tackle this… not overwhelmed and overloaded!

oh hey there!

we're your
UPP hosts,
Cat and Allison

two biz besties with their own businesses, who serendipitously met at breakfast while at a creative conference, became fast friends and decided to create and host their event for women owned product based businesses.

In a world where everything seems to be catered to service based businesses, we wanted to create a space to serve our people - PRODUCT PEOPLE! There wasn't anything like what we envisioned available, so like any great entrepreneur, we built it ourselves. Please allow us to be the first to welcome you to the UPP fam!

HYPE GIRLs, business owners, besties, CREATIVE af, BADASS boss bitches

This is the event that you don't want to miss if you're looking to grow your business, build your network, and have a BLAST while doing it.

monica Little, Plant based Beauty

Orange County, Cali

UPP 2024




may 8-9, 2024 ( 9 am- 5 pm each day) with a welcome happy hour on may 7th from 6-9 pm

Rancho las lomas in orange county, ca

200+ product based businesses looking to grow, scale, and connect at the raddest biz conference you could go to!

Learn more >

whats included

in your ticket

⚡️ welcome happy hour the night before

⚡️ 2 full days of programming May 8-9

⚡️ Industry Guest Speakers + Mentors

⚡️Intimate Breakout Workshops

⚡️ “Choose Your Own Adventure” Roundtable Sessions

⚡️ Lunch - both days

⚡️ Snacks - both days

⚡️ Epic swag

⚡️ Q&A Panels

⚡️ Plus tons more tricks up our sleeves!

this year's event?

what's different about

We are constantly challenging ourselves to level up year after year. 

This year at UPP, we are super focused on CONNECTION time for you with the other guests, brands and speakers.

We will announce speakers, schedule and more as we get closer to May, but there will be dedicated connection, networking and work time built into the schedule this year for you to maximize the relationships you're building while there!

New speakers, new topics, new brands, new location. We always promise to keep UPP fresh and new year after year. We look at it as a big UPP class reunion...and we hope you do too!

your UPP ticket options

join in person


see you in cali, baby!

catch the replays



couldn't make it, but still want in?


listen in:

tune in to
the UPP podcast

We are open books and don't shy away from the highs and lows of running a business. On the podcast, we take you behind the scenes of EVERYTHING that goes into planning an event at this level. Watch out...the tea is piping hot.

NO. 1 - bts: finding the upp 2024 venue in cali





Binge away!

The power of UPP isn't just in the quality of the agenda, it's in the radical honesty and vulnerability that was shared by the speakers and attendees.

This is a can't-miss event for any woman-owned small business!

from the


Our best resources for building a product based business, stories behind building an empire with your best friend, featured guest and product spotlights, and more!

buy this

10 done for you
email templates

We all know how powerful email marketing can be...but it can also be overwhelming AF. We created 5 SERVING (hello personal brand, we see you!) and 5 SELLING emails for you to plug and play and send out to your list ASAP!
 10 emails...0 excuses.

Get the emails →

download for free

year at a glance calendar

Want to be crystal clear on your yearly plan to MAXIMIZE visibility and sales for your product based business? Every month is outlined for you based on what tasks need to happen on both the retail and wholesale side of your business! When to pitch holiday gift guides? When to apply to tradeshows? What the do during slow seasons? It's all here for ya!

download the free calendar!

follow us

Instagram is our playground

All the behind the scenes on what we're currently working on to make UPP possible, our best tips for growing your business, wins from past UPP guests, AND the every hilarious shenanigans between Cat and Allison can all be found on the 'gram!

say hi on ig

ready to level up?

get out from behind the screen, and get in the room with us

Ultimate Product Party is the next big YES for your business. Come learn and network with us and other women in business for 2 days, and go home feeling prepared, empowered, and with a plan of attack to grow & scale your product based business - and most importantly… BE MORE PROFITABLE SELLING PRODUCTS! This is your year!!