meet your hosts

Cat and Allison

two biz besties with their own businesses, who serendipitously met at breakfast while at a creative conference, became fast friends and decided to create and host their event for women owned product based businesses.

In a world where everything seems to be catered to service based businesses, we wanted to create a space to serve our people - PRODUCT PEOPLE! There wasn't anything like what we envisioned available, so like any great entrepreneur, we built it ourselves. Please allow us to be the first to welcome you to the UPP fam!

the ultimate 

Cat Hildner is the owner and designer behind Kitty Meow® Boutique - where you can shop beautifully designed paper, party, and gift goodies based on your mood: WITTY or SWEET!

The Kitty Meow® brand is fun, FIERCE, & designed to make women feel confident, empowered, and courageous enough to take the bull by the horns in life with thoughtful details. She has been recently named one of the Top 10 Designers to Watch in 2022 by Stationery Trends Magazine.

Cat has taken her product based business from 0-1,100+ stores in under 4 years, in the middle of a pandemic no less! Taking what she’s learned in that process, Cat coaches other product based businesses to grow and scale their own unique line of products with her Wholesale Intensive. Cat is also a wife to an overly fashionable husband and momma to three little kiddos, based in the Chicagoland area. 

you can find Cat

Cat Hildner

Running her paper and party product empire, slinging her products wholesale, getting her nails and lashes done, TikToking with her Kitty Meow HQ team , and watching 90 Day Fiance in bed.

the party 

Allison Carter

Allison Carter is a Seattle mom of two and believes that if you're going to build your life by your own better make damn sure they're good rules! As the founder and CEO of Allison Carter Celebrates, she helps female owned businesses scale and gain massive visibility and credibility through simple PR strategies while skyrocketing their sales with her creative diversifying strategies.

Allison is an idea generating machine and lives for creating actionable steps for her community to build the businesses they want to build. Your biz, your rules. Allison offers coaching programs, crazy fun retreats, and epic large scale events all centered around women taking action in their business. Allison and her business have been featured in Oprah Magazine, Forbes, Better Homes and Gardens, Martha Stewart, Buzzfeed, Real Simple, and more! She's Bravo obsessed and never turns down a girls’ night with scratch margs.

you can find Allison

Guesting on podcasts, on coaching calls with my kick ass clients, driving carpool, sitting at the lake with a spicy book and marg, singing Taylor Swift and watching Bravo in bed.


our journey to
becoming biz partners


we met at a creative conference over breakfast


We continued to run into each other at random business conferences...
even one with our husbands!


Cat  joined Allison's mastermind and went to her Nashville retreat


Over margs and live music in nash, we brainstormed what a large event for product based businesses would look like

hosted 100 businesses at
the first upp in Scottsdale 


all about

everyone having a seat at the table, women talking about money, making business fun, disco balls, Taylor Swift, and spicy margs 

not about

you can't sit with us vibes, hustle culture, playing small, imposter syndrome, burnout, boring anything

agree? you're probably our people then.

ready to level up?

get out from behind the screen, and get in the room with us

Ultimate Product Party is the next big YES for your business. Come learn and network with us and other women in business for 2 days, and go home feeling prepared, empowered, and with a plan of attack to grow & scale your product based business - and most importantly… BE MORE PROFITABLE SELLING PRODUCTS! This is your year!!



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