Talking About the “London Creates Things” UPP Scholarship with Heather Crabtree

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Two moms who, by fate, met at a business conference one year, became besties over time, then one day had this crazy idea to start a creative conference for product based business owners over scratch margs.

Hi, we're
cat & Allison!

Last week we announced the “London Creates Things” Ultimate Product Party Scholarship, and the outpour of love & support we’ve gotten about it has been AHHHMAZING.  This week on the UPP podcast we want to deep dive into what this scholarship is truly all about (and what it’s NOT about) with mama to London herself, Heather Crabtree – Business Growth Strategist extraordinaire. 

We can’t deny that before we hit that record button on this episode we had a little hesitation in worrying about saying the “wrong thing”, on a subject matter that is naturally sensitive. Our intention with introducing the Scholarship in CELEBRATION of London is to always be incredibly respectful of Heather and her entire family, and truly do them all justice in honoring her beautiful girl.

Heather, being the absolutely gracious human that she is, assured us all was well, and she loves any opportunity she gets to talk about her daughter, London. 

So sweet girl – let’s do this! 

By simply applying for the London Creates Things UPP Scholarship, you are also doing your part to keep us ALL talking about London. 

Please listen to this episode to get the full story.

Please apply for yourself.

Please share with a friend.  

We want to see you at Ultimate Product Party in Orange County California on May 7-9, 2024!!


CLICK HERE to APPLY  to the London Creates Things UPP Scholarship

Follow Heather on Instagram over at @heatherbusinesscoach and online at

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